Recently, the 14th Brand Story Competition Hangzhou Division and the 11th Zhejiang Province Brand Story Competition successfully concluded in Hangzhou. With four works including "No End", "One Core to Cleanliness", "Rongcheng: Craftsmanship with Voice", and "Guarding Green Mountains and Waters, Building Hundred Cities and Ten Thousand Homes Together", ERA has won the first, second, and third prizes of this competition in one fell swoop, outlining the vision of ERA brand construction through multi-dimensional narrative of images and words.

This competition is hosted by the China Association for Quality and guided by the Zhejiang Provincial Administration for Market Regulation and the Zhejiang Provincial Development and Reform Commission. With the theme of "Empowering Brands with Digital Intelligence, Carrying Culture and Setting Sail to the Sea", it brings together nearly 300 enterprises in the province.

There is no endpoint

First Class Short Video Category | Selected by Zhejiang ERA

In 1983, ERA started with a hand cranked injection molding machine and grew from a workshop style small factory to an enterprise with the world's top ten core production bases. From the brand 1.0 era of "Good Pipeline ERA Manufacturing", to the brand 2.0 era of "Pipeline System Solution Provider", and now to the brand 3.0 era of "Make Flow Worry Free", the brand narrative has gone through multiple iterations, and this commitment has accumulated into increasingly solid brand assets. Nowadays, the value of the ERA brand has risen to 15.883 billion yuan, and it has been listed in the "Top 500 Asian Brands" and "Top 500 Chinese Brands" for several consecutive years. 'No End' is a vivid interpretation of the brand's journey of over forty years, providing a solid foundation for the brand to cross industry cycles.

One Core to Clean

Short Video Category Second Class | Zhejiang ERA Selected

Based on the dual needs of human health and industrial upgrading, ERA invests 3% of its annual operating income in research and development, establishes national level laboratories (CNAS accredited) and other innovative platforms, and responds accurately to every user pain point through innovation. Faced with the common problem of secondary pollution in household waterways, ERA continues to tackle core technologies such as pure transportation, antibacterial, and environmental protection. The market reputation of series products such as Clean Core and Shuxin continues to rise, becoming a practical footnote to the brand's deep cultivation in the field of people's livelihood. 'One Core to Clean' is not only a carrier that connects the concept of healthy living, but also a brand exploration that constantly expands the boundaries of technology.

Rongcheng - Craftsmanship with Sound

Microfilm Category Second Class | Selected by ERA Shares

Quality is the foundation, craftsmanship leads to excellence. For many years in a row, the "Super 'Public' Craftsmen" Hydropower Chief Invitational Competition has been held by the Chinese government. Hydropower chiefs strictly adhere to standards, improve their skills, and constantly climb the peak of hydropower construction techniques - this craftsmanship spirit rooted in the front line is vividly presented in "Rongcheng - Craftsmanship with Voice". In addition, by focusing on the demand for residential properties throughout the entire life cycle, practices such as creating "Great Houses" and laying out the industry's first "Great Laboratories" have injected ingenuity into high-quality living environments, starting from the hidden engineering foundation.

Guarding the green mountains and waters, building a hundred cities and ten thousand households in Zhejiang, named after water, thriving because of water, and beautiful because of water, it is a true paradise on earth. Years ago, the "Five Waters Joint Treatment" project added a new calling card to Zhejiang - being strong because of water and becoming a national model for water management. Every "water" is associated with pipeline products, including sewage treatment, flood prevention, drainage, water supply guarantee, and water conservation. Since the launch of the "Five Waters Co governance" project in Zhejiang, ERA has actively participated in and served the "Five Waters Co governance" project. According to incomplete statistics, ERA has participated in and supported 75 counties and districts in the "Five Waters Co governance" project in 89 counties and districts throughout the province. With high-quality ERA products and services, ERA has made a solemn and lasting century commitment to the beautiful mountains, rivers, villages, and towns of Zhejiang: "Manage" and use ERA, dreaming in "Zhejiang". Starting from Zhejiang, the figure of ERA can be found in numerous water control projects across the country, including zero direct discharge of sewage, renovation of rainwater and sewage pipelines, comprehensive management of river channels, and comprehensive improvement of rural environment. ERA has also become a loyal practitioner of General Secretary Xi Jinping's "Green mountains and clear waters are as valuable as mountains of gold and silver" - the "Two Mountains" theory. Thus, the ERA, born for water, also left behind beautiful stories about water management.

Xianju is not the place where immortals reside

Liu Shuanglai was a project specialist in the Engineering Project Department of ERA Corporation, responsible for the "Five Waters Co governance" work in Sanmen and Xianju counties of Taizhou City at that time. Over the past three years, he has measured various towns and villages in Xianju County, Zhejiang Province with his footsteps, and traveled to all project construction sites. Before the project started, Liu Shuang visited Hengjie Village in Baita Town, Xianju. At that time, the village secretary Lao Xu joked with him at the entrance of the village, "Young man, there are many mosquitoes and insects in our village. You are guaranteed to enter the village as a white faced scholar and leave as a red faced Guan Gong. As a Christian, he strongly disagreed with Secretary Xu's joke and secretly made up his mind to complete all the preliminary design routes of the construction site in order to obtain first-hand supply information. Entering the village, his first impression was' dirty, messy, and poor '. The first thing I saw was a stinky pond in the center of the village, surrounded by pigsties and manure pits. Walking to the pond, the smell really made people half dead. Walking further into the alleys of the village, you can see dilapidated mud walls and broken tiles everywhere. The ditches and pits in front of the villagers' homes are all sealed and stacked with large stones, and domestic sewage and garbage are discharged into the ditches and pits. The sludge accumulated at the bottom of the pit all year round is also smelly, and mosquitoes and flies fly around. When he traveled through all the planned routes, his face and arms were covered in red spots bitten by mosquitoes. When an old lady saw Shuanglai, she hurriedly pulled him into the house and asked him to wash his face and arms with soap, and handed him a glass of water. His grandmother's kind face is still fresh in his memory and warm. Shuanglai drank from the water and joked with his grandmother, "It's said that Xianju is the place where immortals live. Looking at my miserable appearance today, I'm afraid immortals wouldn't dare to come

Let the immortal stay and refuse to leave

Although mosquitoes and insects hate each other, they cannot stop Liu Shuanglai and all the water control people of the year. Based on on-site visits to Shanghengjie Village and first-hand information, the scientific layout of the sewage pipe network in the implementation of domestic sewage treatment projects, as well as reasonable suggestions such as the separation of human and animal pipe networks proposed by ERA, have been highly recognized by the responsible persons of relevant units. What ERA provides to the owners is not just cold plastic pipes, but a complete set of drainage and sewage system solutions. After nearly two years of "Five Waters Co treatment" and "Three Improvements and One Demolition" (renovation of residential areas, old factory areas, urban villages, and demolition of illegal buildings), Shanghengjie Village has been revitalized. What welcomes people is the clear ditch that passes through the village. Beside the ditch are scattered stones and art paintings on white walls. The original stinky pond has been transformed into a lotus pond, the pigsty and manure pit have been transformed into an ecological entertainment square, the dilapidated houses have been rebuilt into brand new buildings, and the garbage in the village has been effectively classified and treated. Every river outside the village strictly follows the "river chief system" for standardized management, and the river water is clear and transparent. Nowadays, villagers love to go to the ecological entertainment square to dance square dances, chat and stroll, and various activities are also rich and colorful. The happiness index of local people has soared significantly! Many villagers say that the "Five Waters Co governance" has created green mountains and clear waters, and the "Three Improvements and One Demolition" has built beautiful homes! At the Ecological Entertainment Plaza, Liu Shuanglai coincidentally met the grandmother of Empress Dowager Cixi again. The grandmother still vividly remembered a joke he made last time: "Young man, this time the immortal has come to Shanghengjie Village, but he doesn't want to leave anymore

'Green waters and mountains' inspire the year to move forward

Through water management, Zhejiang has created a new face of clean water and beautiful banks, as well as a sample of supply side structural reform and economic transformation. It is also a practical proof of General Secretary Xi Jinping's "green mountains and clear waters are as valuable as mountains of gold and silver" theory. Liu Shuanglai couldn't contain his passionate thoughts and wrote a letter titled "The Five Waters Co governance Chapter of the '88 Strategy'" to General Secretary Xi Jinping, reporting on his observations, thoughts, experiences, and the tremendous changes brought about by the 'Five Waters Co governance' over the past three years. Unexpectedly, the National Bureau of Letters and Calls replied in the form of a text message: "Hello, all representatives of the builders of the Five Waters Joint Treatment Project! We have received your recent letter to General Secretary Xi Jinping, and our bureau has submitted it to the central leadership for reference. Thank you for your contributions and efforts to the Five Waters Joint Treatment Project. We hope to continue to carry forward the spirit of hard work and practical work, and not forget our original intention to achieve the goals of flood control, drainage, and environmental beautification. This reply." The then Secretary of the Zhejiang Provincial Party Committee, Che Jun, sent a telegram to the Taizhou Municipal Government to instruct: "Yonggao Co., Ltd. (now renamed as ERA Co., Ltd.) has made great contributions to the Five Waters Joint Treatment Project. The grassroots employees of ERA work diligently and love each other. The spirit of dedication to work is worthy of praise!" With the development of cities, from "large-scale demolition and construction" to "embroidery skills" With the increase of stock, the footsteps of the ERA also extended from fields to urban streets and residential environments. Focusing on the needs of ordinary people at their doorstep, ERA has launched the "Huancheng Plan" and put forward a practical "good house" solution - deepening the urban quality improvement demand track of pipeline network renewal, community renovation, rainwater and sewage diversion, gas safety, etc. ERA continues to promote green and environmentally friendly pipes, promote smart pipeline network renovation, and use its own innovative development to help the industry move from low-priced homogeneous competition to high-quality development of quality, technology, and service. The concept of quality is integrated into every product iteration and service delivery. Over 2100 urban renewal projects, covering more than 190 urban areas, each number is a solid imprint of the year, step by step. By implementing the principles of "good standards, good design, good materials, good construction, and good fortune maintenance", we have created a series of "good house" products such as antibacterial water delivery, silent drainage, and pure water purification, allowing these inconspicuous pipelines to quietly transform "living in a place to live" into "living in a place to live in.

Weaving dense urban pipeline network, connecting ecology and human habitation

The urban pipeline network is the "bloodline texture" of the city, connecting the ecological environment on one end and the well-being of thousands of households on the other. From everyone to small families, from hundreds of cities to thousands of households, what ERA did was to weave and straighten these "blood vessels" with good pipes: to control water and consolidate the foundation, and to protect the ecological foundation of green mountains and rivers; To improve the quality of renovation and fulfill the promise of revitalizing the old city for people's livelihoods; Empowered by quality, meeting the new living standards of good houses. 'Make mobility worry free, make the world a better place' has never been a slogan hanging on the wall. From the stinky pond in Shanghengjie Village of Xianju to the lotus pond, to the old community in the city where new pipelines are installed; From the "zero direct discharge of sewage" in rural areas to the smart pipe network renovation in cities, the group of pipeline workers in ERA always remember the idea Liu Shuanglai had when he was bitten by mosquitoes in the village - to make things real, always adhere to the original intention of industry, use ingenious products, professional services, and systematic solutions to help activate the development momentum of cities, make urban development more resilient and human settlements more warm, let the beauty of ecology, urban beauty, and human settlements coexist harmoniously, and empower the construction of a beautiful China with responsibility. With the continuous promotion of urban and rural construction throughout the country, all people will use their hearts, emotions, qualities, and responsibilities to improve more rural and urban environments, so that dreams can extend from every inch of land under their feet and be realized in their hands.

Guarding Green Mountains and Waters, Building Hundred Cities and Ten Thousand Homes Together

Essay Category Third Class | Hangzhou ERA Selected Submission

For many years, ERA has been deeply involved in key projects such as the "Five Water Co governance", urban renewal, and pipeline network renovation, assisting in the recycling of water resources and continuously improving the urban and rural water environment. Guarding Green Mountains and Waters, Building a Hundred Cities and Ten Thousand Homes Together "is a microcosm of the empowerment of people's livelihoods by the Common Era. From urban infrastructure to rural water conservancy, the use of pipelines to restore water environments has integrated enterprise development into the era of human settlement improvement, ecological protection, and urban development.

From the original intention of the brand to product innovation, from craftsmanship inheritance to social responsibility, ERA has built a complete brand system for more than 40 years, and continues to lead the journey of brand construction with the spirit of craftsmanship of "no end".